Циферблат

In 2013 we decided to open a second Ziferblat in St Petersburg and found a unique place for this purpose, in the very centre of the city. The second floor of an old department store “Passage”, 300 square meters of one grand chamber, 6-meter high ceilings and a view on the historical Gostiny Dvor. This was not even remotely similar to a classic Ziferblat — a few cozy rooms, similar to a friends’ flat, where a big company of similarly minded people meet, but in the hall of this historic building we immediately saw a slightly different story. Inspired by Lars von Trier’s film “Dogville”, we painted the walls, floor, and ceiling into matte black colour and created an entire arthouse city.